Curated

Industry: Fashion, Sustainability, Technology

Services Provided: UX/UI Design, Web Development, App development, Branding, Content Strategy, Content Creation

Web Design and Development Curated came to us looking to establish a strong digital presence that aligned with their brand vision. As a new entrant in the market, Curated needed a sleek, intuitive and high-performance website to showcase its products, engage its audience and reinforce its identity as an innovator in the space.


The goal was to create a presence that is warm and inviting while showcasing technological expertise. Bright, vibrant colors were strategically chosen to ensure high visibility and a competitive edge in the app store.
 

Strategy & Research

We began with an in-depth analysis of the fashtech landscape, studying competitors, industry trends and user behaviour to shape the brand’s foundation. We collaborated closely with the Curated team to define their brand voice, target audience and core objectives.  

UX/UI Design

Our design process prioritised seamless user experiences by integrating a minimalist, high-fashion aesthetic characterised by clean lines and bold typography. Intuitive navigation was a key focus, ensuring effortless browsing and discovery. To enhance engagement, we incorporated immersive visuals and interactive elements that brought the brand’s identity to life.  

Development & Implementation

We built the Curated website from scratch using modern web technologies. The frontend featured a responsive, pixel-perfect interface developed with HTML, CSS and JavaScript, ensuring a seamless and engaging user experience. On the backend, we implemented a custom, scalable Content Management System. To enhance performance, we optimised loading speeds and interactions, providing users with a smooth and efficient browsing experience. We applied best SEO practices and ensured accessibility compliance, making the site both discoverable in search engines and inclusive for all users.

Video Creation

To support Curated’s marketing initiatives, we created a series of high-quality short-form videos optimised for social media and digital ads. The videos were fast-paced and relied on effective storytelling to highlight how Curated alleviates its users’ pain points. The content emotionally resonated with the audience, reinforcing brand trust and engagement. The launch of Curated marked a significant milestone, establishing a robust digital identity that seamlessly integrates fashion and technology. The website’s innovative design and intuitive navigation enhanced user experience, driving increased engagement and positive feedback from users. Built with scalability as a core principle, the platform is prepared to accommodate future growth without compromising on performance. Additionally, strategic SEO enhancements have elevated Curated’s visibility, solidifying its position within the fashtech industry. These efforts have delivered tangible results. Within the first three months, the website experienced a 35% increase in traffic, while interactive features boosted user engagement by 25%. Industry-relevant SEO ranking improved by 40%.  
Our collaboration with Curated successfully brought their vision to life, creating a digital space that bridges fashion and technology. By building their website from scratch, we provided a scalable and visually compelling platform that sets them apart in the fashtech industry. Need a custom digital solution for your brand? Let’s talk.